Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information
Pixel tracking utilizes a piece of code to register conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. More exact information
The standard technique of tracking conversions on a site, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by advertisement blockers or other protection procedures. This offers more exact data and a more full photo of user trips across networks.
Furthermore, this kind of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less vulnerable to fraud, as it's harder for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side tracking permits services to collect and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketing professionals make more educated marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in best affiliate marketing tools data collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, constant information that is less vulnerable to disturbance.
This type of tracking likewise permits companies to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations seeking to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads before it gets to 3rd party endpoints, boosting security and privacy. This is particularly vital as various browsers and platforms increasingly alter exactly how they take care of cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place outside of your website.
Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a little item of code on your web page to gather data from users.
4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can collect real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the web server. This enables you to have more accurate information and assists guarantee conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.